CryptoCart X UTU strategic partnership announcement

CryptoCart
3 min readMay 18, 2021

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The CryptoCart ($CC) team are excited to announce our first strategic partnership with UTU Trust ($UTU) to improve trust in eCommerce globally.

What is UTU Trust?

UTU is pioneering new models of digital trust to help online businesses and consumers engage and transact in an easier, safer and more trustworthy way. Anonymous ratings and reviews can very easily be manipulated, and UTU is tackling that problem. The UTU Protocol compensates users for accurate reviews and provisioning of their data to increase trust.

UTU’s mission is to become the trust infrastructure of the entire internet, replacing anonymous star ratings, reviews, and scores as the de facto trust mechanisms of our digital lives. They are bridging the gap between how we trust in real life and how we are asked to trust online to make the internet a safer, more trusted place to gather, share, work, and trade.

There will be numerous benefits for both communities with the strategic partnership between CryptoCart and UTU Trust.

What will CryptoCart offer UTU Trust:

  1. We will accept $UTU as a spendable currency across the entire CryptoCart Marketplace
  2. Reward the UTU community with UTU specific ERC1155 discount vouchers to spend at checkout
  3. Exposure of UTU from the $CC community

“The CryptoCart team are delighted to be working alongside the team at UTU with the joint goal of integrating the UTU Trust API into the CryptoCart marketplace. The benefits are two-fold. Firstly, we are excited to deliver on our ethos of working in partnership with others to provide enrichment to the existing offerings within the crypto e-commerce space, and secondly, we are happy to help deliver digital trust to consumers and vendors on the CryptoCart platform by teaming up with UTU to integrate a powerful mechanism that allows reviewers to leave honest feedback on products, services and purchases.”

- Felix & Leon, CEOs of CryptoCart

What will UTU offer CryptoCart:

  1. Ability to integrate UTU’s Trust API on the CryptoCart Marketplace. This will help provide accurate reviews, ratings and recommendations that can be used to help verify trustworthy vendors and buyers on the CC Marketplace, and recommend vendors, products, etc.
  2. Exposure of CC from the UTU community.

“It’s exciting to work with CryptoCart to bring socially-powered recommendations to its digital marketplace. Trust is a big driver of customer behaviour online and we’re passionate about building models that are as close to the real world as possible. The UTU Trust API will help both vendors and buyers have a better experience online. eCommerce is a big industry for us, and we can’t wait to work with CryptoCart to grow trust in the space.”

-Jason Eisen, Founder and CEO of UTU

We are extremely excited to be working alongside the UTU team in this strategic partnership and would like our community to go check them out on some of the links below!

Website https://utu.io/

Twitterhttps://twitter.com/UTU_trust

Telegram https://t.me/UTUtrust

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CryptoCart
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